Factors influencing eating behavior among university students in Georgia: a qualitative study

Introduction: University years play a critically important role in the formation of eating behaviors that often persist throughout life, underscoring the need for preventive programs. This study aimed to investigate the factors affecting students' eating behavior. Methodology: In-depth interviews were conducted with students at Caucasus University as part of this qualitative research. Results: Eating behavior is influenced by individual factors (such as taste preferences), socioeconomic status, living conditions, social groups (friends, peers, family members, and relatives), physical environment (availability and prices), and the macro environment (media and advertising). Early-formed incorrect eating habits, limited finances, and time constraints were found to be major barriers to healthy eating for students, shaping their dietary choices significantly. Conclusions: As students represent a rather delicate social class with limited time and financial resources, the state needs to support and promote healthy eating and living among them. Providing affordable gym memberships and healthy food options in university facilities could help reduce stress and encourage students to establish healthier lifestyles.