Processes of Applying Business Models of Social Entrepreneurship in the Field of Passenger Transportation to Improve the Quality and Accessibility of Transport

The article examines business models of social entrepreneurship in passenger transport enterprises as a tool for solving several pressing problems, such as limited access to trans- port for low-income groups, lack of necessary infrastructure for people with disabilities, and negative environmental impact. The conceptual foundations of social entrepreneurship are considered, and the key characteristics of social entrepreneurship business models are high- lighted. The programs of implementation of business models of social entrepreneurship in the transport sector are analyzed, and the advantages of their implementation and the main social missions they fulfil are determined. The possibilities of implementing these models in the activ- ities of passenger transport enterprises are determined. The article focuses on exploring the potential of applying social entrepreneurship business models in the passenger transportation sector. It aims to assess the impact of these models on the development of transportation sys- tems and to identify strategies for balancing the social and economic aspects of this sector. The study employs several methods: generalization to understand the essence and principles of implementing social entrepreneurship business models in passenger transportation; analy- sis and synthesis to scientifically substantiate the adoption of these models in transportation enterprises; and a systematic approach, along with planning and forecasting, to determine the feasibility of introducing such business models into the operations of passenger transport companies.