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Analysis reveals that effective communication channels and personalization improve customer satisfaction globally.
The article discusses customer service - a set of actions aimed at customer support from the beginning of interaction to the end of cooperation. Selling a product is just one of the goals. A retrospective of this area has been traced and an analysis of the possibilities for improving customer service has been carried out. It has been revealed that companies currently need to have direct communication channels and information exchange for immediate and convenient customer service. Chat, email, 24-hour telephone service, websites, social networks, blogs, online dating and devices for continuous measurement of customer satisfaction with the service in real time are tactics that every company should apply if it wants to be competitive and grow. In this article, we have reviewed the key elements of quality customer service, such as clear communication, empathy, and personalization, as well as the various benefits it provides. Recommendations are given on staff training in quality customer interaction.
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Эррера et al. (2025) studied this question.
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