"POV: You're cinema and you're dead "

This video examines the POV (point-of-view) category of internet meme, looking at its cinematic antecedents and in particular how it positions the camera lens as an eye. As a named camera technique, the POV offers an opportunity to explore the aesthetic links between online media and cinema. Framing the meme as a form of a cinema of attractions, I investigate how the POV shot functions before, within, and beyond the continuity style of institutional cinema.