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This is a Literature Review study.

Transforming cinema on YouTube: An integrative review of aesthetics, commodification, and socio-economic shifts

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Integrative review examines YouTube's role in reshaping cinema aesthetics and commodifying content, highlighting socio-economic impacts.

YouTube fundamentally reimagines cinema aesthetics, emphasizing short duration and spectacle for digital attraction.
Key findings reveal that YouTube commodifies content through its interface and algorithmic optimizations.
Qualitative literature review assesses how digital platforms reshape cinematic ontology and viewer interactions.
Historical shifts highlight YouTube's paradoxical nature, blending artistic integrity with growing commercial pressures.

Rozi et al. (2025) studied this question.

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