What type of study is this?

Audience Commodification in the Digital Era: A Study of Audience Labour on YouTube Platform

View Full Paper

Ask AI

Bookmark

Authors

This analysis investigates audience labor dynamics on YouTube, revealing economic value generation through user involvement.

YouTube capitalizes on users' behavior to generate economic value, often without their awareness.
The application of a digital labor framework demonstrates how audience labor is commodified in online content creation.
Desk research reveals that user engagement in creating and sharing content plays a crucial role in the platform's economy.
Understanding audience labor highlights the complex labor relations within the digital economy and implications for users.

RESTY WIDYANTY (2025) studied this question.

View Full Paper

Ask AI

Bookmark