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This is a Literature Review study.

Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

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Qualitative review uncovers how social media reshapes consumption behavior in Generation Z, suggesting a need for better financial literacy.

Social media significantly impacts consumption behavior among Generation Z, creating a shift towards emotionally driven purchases.
Key findings reveal that platforms like Instagram, TikTok, and YouTube heavily influence self-image and impulsive buying habits.
Qualitative descriptive analysis of literature identifies trends in e-commerce promotion and peer pressure affecting consumer choices.
This trend highlights the need for improved financial literacy among Generation Z as they navigate a rapidly evolving digital marketplace.

Dewantoro et al. (2025) studied this question.

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Qualitative review uncovers how social media reshapes consumption behavior in Generation Z, suggesting a need for better financial literacy.