What type of study is this?

This is a Quantitative Approach study (also classified as: Multiple Linear Regression).

The Influence of Product Quality, Service Quality, and Social Media Marketing on Customer Satisfaction

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Quantitative analysis shows enhanced customer satisfaction linked to product quality and social media marketing.

Product quality, service quality, and social media marketing significantly enhance customer satisfaction levels.
Service quality has the highest contribution among the three variables driving customer satisfaction.
Quantitative approach using multiple linear regression analyzed data from 100 respondents.
Findings emphasize the need for high product quality and effective social media interactions to engage customers.

Fauziah et al. (2025) studied this question.

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