Impact of Social Media on Oral Health Knowledge and Behaviours among Pregnant Women

Pregnancy is a critical period that influences both maternal and fetal health. Oral health often receives little attention during pregnancy, despite increasing vulnerability to issues like gingivitis, periodontics and dental caries. Social media has emerged as a widely used platform for health information, particularly among pregnant women. However, its role in shaping oral health knowledge and behaviours during pregnancy remains under explored. This study aimed to evaluate the impact of social media on the oral health knowledge and behaviours of pregnant women. A cross-sectional study was conducted involving 100 pregnant women aged 18–40 years. Participants were recruited from antenatal clinics and social media platforms in six months study duration. Data were collected through a validated structured questionnaire covering demographics, social media usage patterns, oral health knowledge, and behaviours. Descriptive and inferential statistics, including Chi-square and logistic regression, were used for analysis. Among participants, 65% reported using social media for general pregnancy-related information, and 52% specifically for oral health advice. Women who accessed credible dental content on social media demonstrated significantly better oral health knowledge and were more likely to brush twice daily, floss regularly, and visit the dentist during pregnancy (p < 0.05). Social media significantly influences oral health knowledge and behaviours in pregnant women. Targeted educational content delivered via credible social media sources can improve maternal oral hygiene practices and promote timely dental consultations.