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Digital Transformation in Civil Society: Mapping the Evolving Strategies of Advocacy NGOs in the Western Balkans

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Qualitative analysis reveals digital tools reshape civic mobilisation in advocacy NGOs, highlighting challenges and opportunities.

Digital transformation enables advocacy NGOs to enhance outreach, but brings challenges like algorithmic marginalisation and cybersecurity risks.
The study identifies key differentiators of impact, including digital literacy and organisational capacity in the context of civic advocacy.
NGOs in the Western Balkans utilize a variety of digital strategies, ranging from social media use to sophisticated campaigns, reflecting their resources.
Civic expression through digital platforms offers alternative avenues in politically restricted environments, though risks like surveillance remain.

Ina Lushka (2025) studied this question.

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