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This is a Conceptual Analysis study.

September 10, 2025Asian Social ScienceOpen Access

From Consumer Alienation to Voluntary Simplicity: Rethinking Well-Being in a Material World

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Voluntary simplicity fosters sustainable happiness by promoting intentional consumption and inner reflection.
The findings challenge the idea that happiness is tied to material accumulation, emphasizing intrinsic values instead.
Contemporary marketing intensifies consumer alienation, distorting authentic needs and desires for profitable gain.
This conceptual framework maps the relationship between consumer alienation, voluntary simplicity, and subjective well-being.

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Conceptual analysis reveals links between consumer alienation and well-being, suggesting voluntary simplicity may enhance intrinsic values.

Zheng et al. (2025) studied this question.

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Conceptual analysis reveals links between consumer alienation and well-being, suggesting voluntary simplicity may enhance intrinsic values.