Analysis reveals shifts in genre diversity and media pluralism in Croatian TV, emphasizing Turkish series dominance.
In the early 21st century, the Croatian television system changed radically, bringing major shifts in television culture. This study analyses the period from 2003 to 2018, focusing on genre diversity, audience education, and the origin of popular television series. Based on secondary statistical analysis of Nielsen ratings for adult audiences, the study examines the ten most-watched titles per season, with additional insights from a broader Top 20 list. The findings show tectonic shifts in genre distribution, cultural orientation, and the legitimation of popular series. Genre diversity has been replaced by a concentration of telenovelas. Western productions have lost their primacy; Turkish series now dominate, Eastern titles are displacing domestic ones, and popular series have become lowbrow.
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Vesna Karuza Podgorelec (2025) studied this question.
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