Enhancing University Students’ Arabic Language Skills Through Social Media: A Case Study of TikTok

This research explores TikTok’s role in improving Arabic proficiency among students at the American University of Ras Al Khaimah. Findings indicate that TikTok enhances Arabic language skills, particularly in pronunciation, vocabulary, and engagement across speaking, writing, listening, and reading. This study employed a descriptive-analytical methodology, utilizing both quantitative and qualitative data collection and analysis to reach precise scientific conclusions. A random sample of 66 students from the American University of Ras Al Khaimah, representing various majors and academic levels, was selected. The research process involved the administration of a questionnaire, followed by in-depth interviews with 10 students to gain more profound insights. Data analysis was conducted using descriptive statistics, including frequencies and percentages, along with inferential analysis through the T-test to examine individual differences. Though both genders benefited overall, males reported slightly higher satisfaction. The study suggests that TikTok’s blend of interactive education and entertainment raises motivation and maintains students’ attention longer. It proposes TikTok as a complementary tool for traditional curricula, bridging digital and conventional methods to foster a more dynamic and satisfactory learning experience, advocating social media integration to boost language development.