National-cultural specificity of substitutional transformations of occasional phraseological units in media texts

The aim of the research is to determine the principles of implementing substitutional transformations of usual phraseological units in Russian-language media discourse and to identify the direction of the dynamic development of the phraseological fund of the Russian language. The paper considers a number of typical examples of replacing a part of a usual phraseological expression with a component reflecting the national-cultural specificity of the country and people. In the work, substitutional changes were identified and justified, and the principles of substitution were put forward based on the examples given. The scientific novelty of the research lies in developing structural-systemic, linguo-cognitive and communicative-functional approaches in the study of phraseological transformations, as well as in considering occasional components of transformed phraseological units, which are associated with Russia by the international community, and in highlighting the principles of component replacement in the process of phraseological transformation in media texts. The analysis of the corpus of substantivized phraseological units in Russian-language media discourse allowed us to identify some new trends in their development. Thus, the paper presents for the first time the specifics of the development of a phraseological sign, a picture of the current state of the phraseology corpus, and its pragmatic properties. The result of the study was a series of principles of substitution as a type of phraseological transformation in media text headlines, which, in addition to randomness and unpredictability justified by the context, includes phonetic similarity, syllabic identity, and the location of the usual and occasional component within the same semantic field.