The iteration of artificial intelligence technology is reshaping the global communication power pattern, and the media characteristics of generative AI profoundly reconstruct the production and distribution mechanism of discourse power. This paper takes DeepSeek as the research object, combines the theoretical backgrounds of Actor-Network Theory, the sociology of news production, and technological affordance, and systematically explores how the DeepSeek-R1 model, a masterwork of generative AI, promotes the reengineering of the news production process and the transformation of discourse power through the framework of "technological characteristics - institutional design - power practice". The research finds that DeepSeek, through its open - source ecosystem, distributed computing power network, and thought chain technology, dissolves the source monopoly of traditional media and forms a "human - machine collaboration" multi - production network. Its intelligent distribution and federated learning mechanisms reconstruct the communication hierarchy and audit responsibilities, promoting the transformation of the discourse order towards dynamic iteration.
H. Z. Huang (Tue,) studied this question.