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September 10, 2025Advances in Economics and Management Research

Research on product customization and pricing strategy considering consumer value co-creation under uncertain environment

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Authors

QSQinyu SongPZPanpan Zhu

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Overview

Research demonstrates how pricing and customization strategies impact consumer value co-creation in uncertain environments.

Key Points

  • The model finds that consumer participation enhances value, affecting both customization and pricing strategies.
  • Using cumulative prospect theory, subjective perceptions of product attributes are quantified to guide decisions.
  • The approach applies intuitive fuzzy numbers to account for consumer sensitivity toward product complexity.
  • Analysis of Nike sports shoes showcases the model's effectiveness in determining optimal manufacturing strategies.

Cite This Study

Song et al. (2025) studied this question.

synapsesocial.com/papers/68c1a90c54b1d3bfb60e21e5https://doi.org/10.56028/aemr.14.1.68.2025
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Customisation as Innovation: Perceptions of Complexity and Value in Gifting2026
  2. 2Antecedents and Consequences of Customized Product Value2026
  3. 3Designed Uncertainty in Mystery Products2026
  4. 4The value of store brand customization: consider demand learning and preference matching2024
  5. 5Customised product design optimisation considering module synergy effects and expert preferences2024 · 8 citations