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September 10, 2025Journal of the Kenya National Commission for UNESCO

Impact of Poultry Marketing on the Uptake of Improved Indigenous Chicken Among Poultry Farmers in Konoin Sub-County, Bomet County, Kenya

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Authors

BMBrendah N. MachukiSMStephen Wambugu Maina

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Overview

Descriptive survey explores poultry marketing impacts on improved indigenous chicken uptake among farmers, indicating vital market adjustments.

Key Points

  • Poultry marketing significantly increases the uptake of improved indigenous chicken among farmers.
  • The study found a p-value of 0.000, indicating a strong statistical significance in the results.
  • Systematic sampling was employed to survey 150 poultry farmers in Bomet County, Kenya.
  • Improvements in price transparency and training are recommended to boost chicken productivity.

Cite This Study

Machuki et al. (2025) studied this question.

synapsesocial.com/papers/68c1a90c54b1d3bfb60e2438https://doi.org/10.62049/jkncu.v5i2.312
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Does Education Level Influence the Uptake of Improved Indigenous Chicken? A Case of Poultry Farmers in Konoin Sub-County, Bomet County, Kenya2025
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  5. 5Determinants of Adoption and Breed Preferences of Improved Chicken Keeping Among Smallholder Farmers: Evidence From Adiyo District, Kafa Zone, Southwest Ethiopia2026 · 1 citations