A Study on Content strategy based on the Life history of Wanju residents for the creation of Wanju Cultural City

This study examines a content development strategy based on the life history of Wanju County residents for the creation of a cultural city in Wanju. The aim is to archive the “life history” closely related to the “lives” of Wanju County residents, connect it with past narrative resources, and derive a content development strategy that all local residents can enjoy. To achieve this, we analyzed literature related to “Wanju County” and reviewed the theoretical foundations for establishing a life history archive of Wanju County residents. Additionally, we benchmarked advanced cases of content based on local residents' life histories to derive implications for the efficient operation of the archive and governance strategies. The research results indicate that in order to effectively collect and utilize the “life history” of Wanju County residents, it is necessary to first establish criteria for determining the “themes” of life history. To this end, regional information related to Wanju County, such as its history and life history, will be collected and analyzed, and a grounded theory paradigm model will be applied to clearly define the purpose of oral history collection. After determining the themes, oral histories from local residents will be collected for each theme to build a life history archive of Wanju County residents. At this stage, a governance model will be established centered on the Wanju County Life History Archive Center, with collaboration among institutions, resident councils, local residents, “content creators,” “planners,” and “artists” to establish a story resource circulation system. Finally, to develop content based on the lives of Wanju County residents and ensure sustainability, the three strategic elements of story IP—‘ensuring creative expansion potential,’ ‘securing character appeal,’ and ‘designing an attractive concept’—are utilized. The key point is to develop content that connects not only past resources but also the current lives of local residents.