Unveiling the influence of family culture on sustainability of tourism businesses in Mahé Island, Seychelles

This study explores the impact of family culture on the long-term viability of tourism enterprises on Mahe Island in Seychelles. Using a descriptive survey research design, structured questionnaires were distributed to 253 owners/CEOs/managers. The data were analyzed using simple regression analysis guided by the sustainable family business theory. The findings reveal a significant positive relationship between family culture and sustainability of family owned tourism businesses, with family culture accounting for 35.8% of the variation in sustainability outcomes. This study concludes that family culture, which includes shared values, traditions, and interpersonal dynamics, significantly influences the various aspects of these businesses and their sustainability. It recommends that family owned tourism businesses strike a balance between preserving their unique cultural identity and adapting to evolving market demands while implementing strategies that foster a sense of legacy and intergenerational continuity. Future research could investigate how these businesses adjust their family cultures to meet changing market demands, and examine the influence of family culture on employee satisfaction and retention. Comparative studies across different cultural contexts and tourism sectors can further illuminate the role of family culture in shaping successful and sustainable tourism businesses.