The Impact of Coaching Practice on the Sustainability of Family-Owned Tourism Businesses in Mahe Island, Seychelles

This study examined the impact of coaching practices on the sustainability of family-owned tourism businesses in Seychelles. Although the benefits of coaching in the business sector are well documented, research on its impact on the sustainability of family-owned tourism enterprises remains scarce. Employing a descriptive survey design, the study gathered data via questionnaires from 253 owners/ CEOs/ managers of family-owned tourism businesses on Mahé Island. The findings indicate a strong positive correlation between coaching practices and business sustainability, with coaching practices accounting for 36.5% of the variation in sustainability outcomes. The participants acknowledged the role of coaching in enhancing leadership effectiveness, decision-making, employee engagement, and conflict resolution. The study recommends that management adopt these practices to bolster the resilience, adaptability, and sustainability of family-owned tourism businesses in the Mahé Island tourism market. The results align with transformational leadership theory, highlighting the potential of coaching to steer family-owned businesses toward sustainable practices through internal motivation and value. This study contributes to the understanding of how coaching practices support the long-term viability of family-owned tourism businesses in the Seychelles, underscoring the importance of coaching programs in skill development, performance improvement, and fostering adaptability. Future research could explore the specific coaching techniques that are most effective for family-owned tourism businesses in the Seychelles. Longitudinal studies may help assess the long-term impact of coaching on business sustainability. Additionally, comparative studies between coached and non-coached family-owned tourism businesses could offer further insights into the effectiveness of these practices in the context of Mahé Island