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October 11, 2025African Journal of Tourism and Hospitality ManagementOpen Access

Crisis Preparedness Strategies and Tourism Resilience: Does Organisation Size Matter?

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Authors

JMJuliet Magoma MesaAKAlbert Chege KariukiSKSisinio Muthengi Kiria

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Overview

Descriptive analysis reveals strong link between crisis preparedness and organisational resilience in tourism, suggesting size doesn't alter efficacy.

Key Points

  • A strong positive association exists between crisis preparedness and organisational resilience in tourism enterprises, with R² = 0.671.
  • Data from 284 tourism organisations indicates larger entities benefit from structured systems, but smaller ones show agility through informal mechanisms.
  • Quantitative analysis using multiple linear regression highlights the importance of contingency planning and emergency capacity building for resilience.
  • Policy implications call for tailored approaches to enhance tourism resilience across different organisational sizes in Kenya.

Cite This Study

Mesa et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1d0ba7d64b6fc132bcchttps://doi.org/10.37284/ajthm.4.1.3794
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