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Evaluating the Role of Online Marketing in Enhancing POS Brand Awareness in the Restaurant Sector

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Digital visibility significantly enhances brand perception and adoption of POS systems among restaurant owners.
Surveys and interviews highlight the importance of online engagement for building brand awareness in this sector.
Qualitative and quantitative data were used to assess the effectiveness of online marketing strategies like social media.
The study emphasizes the need for POS brands to adapt to a rapidly digitizing marketplace to strengthen brand recall.

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Research reveals online marketing boosts brand awareness for POS systems in restaurants, suggesting effective digital strategies.

Neeraj Sahu (2025) studied this question.

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