What type of study is this?

This is a Qualitative Content Analysis study.

September 10, 2025

Framing the July 2024 Movement: A Qualitative Content Analysis of Activists’ Strategic and Emotional Framing on Facebook During National Crisis

View Full Paper

Ask AI

Bookmark

Activists utilized Facebook to shape discourse and engage audiences during a national crisis.
The study reveals key themes like unity and collective identity as part of strategic framing.
Emotional appeals such as hope and justice were used to resonate with diverse social and political groups.
Qualitative content analysis of posts from 23 activists sheds light on the narratives influencing public perception.

No takes yet. Share an insight, caveat, or question.

Qualitative content analysis examines strategic framing and emotional appeals by activists on Facebook, highlighting national unrest.

Rahman et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark