The Mediating Role of Organizational Culture in the Effect of Attitudes Toward Artificial Intelligence on Innovative Work Behavior and Turnover Intention: A Quantitative Study in the Technology Sector Employees

This research was intended to explain how attitudes towards artificial intelligence effects innovative work behaviors and the intention to leave and whether the organizational culture plays a mediating role in these relationships. The number of participants participating in the research was 402. The research was conducted in İstanbul. It is seen that the general attitude score towards artificial intelligence has a significant and positive effect on both innovative work behavior and intention to leave. These findings reveal that employees’ perception of artificial intelligence as a supportive and beneficial element increases innovative behaviors, but risk perception increases the tendency to leave. Mediation analyses show that positive AI attitudes create indirect effects on decreasing intention to leave, especially through the dimensions of adaptability and consistency. The fact that all indirect effects are significant at the 95% confidence level clearly demonstrates that organizational culture plays an important mediating role in the effect of attitudes towards AI on employee behavior. In this context, not only individual perceptions but also the provision of a flexible and consistent cultural environment that inspires confidence in employees in technological transformation processes stand out as a strategic necessity.