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Research shows green transformational leadership enhances green organizational citizenship behaviour, highlighting green self-efficacy's role in the food industry.
The aim of this research paper is to apply the results and findings of the examination carried out by studying the impact of green transformational leadership and green transactional leadership on green organizational citizenship behaviour by the mediating role of green self-efficacy in the food and beverage sector of Pakistan. Research data was gathered by using a survey method consisting of a structured questionnaire which was given to the respondents comprising of managers and employees of various organizations. The research data gathered from convenience sampling was examined by making use of the software of smart PLS. The findings of the study concluded that both green styles of leadership, i.e. green transformational leadership and green transactional leadership positively impacted green organizational citizenship behaviour by the mediating role of green self-efficacy. The research also concluded that green transformational leadership has a more positive impact on green organizational citizenship behaviour as compared to green transactional leadership. In summary, these findings can assist managers and leaders in developing and implementing strategies which are effective to improve the awareness, behaviour and attitude of the employees in contributing towards environmental sustainability in the workplace.
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Ahmad et al. (2025) studied this question.
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