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September 10, 2025Current issues of Ukrainian linguistics theory and practiceOpen Access

Intensification of medical terms in the media: from COVID to military period

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Authors

DSDmytro SyzonovTaras Shevchenko National University of Kyiv

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Implication

The article analyzes how medical terms evolve in media contexts, particularly during COVID and military periods, influencing public perception.

Key Points

  • The media has intensified the use of medical terms, especially evident during the COVID period, to engage mass audiences.
  • COVID significantly impacted the introduction of neologisms and new phrases that reflect societal views on health crises.
  • Metaphorized medical terminology has emerged in contexts like war, promoting new meanings and influencing communication strategies.
  • The evolution of medical terms in media illustrates their role in shaping public consciousness about contemporary issues.

Cite This Study

Dmytro Syzonov (2025) studied this question.

synapsesocial.com/papers/68c1abf954b1d3bfb60e440dhttps://doi.org/10.17721/apultp.2024.49.63-74
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