Supply chain resilience in the platform economy: Contrasting product with service models and business-to-consumer with consumer-to-consumer interactions

Background and Purpose: Conventionally, service platforms with a business-to-customer (B2C) orientation are expected to outperform product platforms with a customer-to-customer (C2C) orientation in supply chain resilience. However, COVID-19 has revealed that this is not always the case. Remarkably, the supply chain disruptions during COVID-19 were experienced differently for various reasons by various firms. In this vein, the supply chain resilience may be incomplete and requires a deep dive to find an updated theoretical positioning Methodology: Through Rasch Psychometric Modeling, this research studied 14 platform businesses to understand their supply chain resilience during the pandemic. Findings: The results indicate that four supply chain resilience factors perform differently between product and service platforms: operations cost, offering quality, flexibility, and timely deliveries. Moreover, three supply chain resilience factors perform differently between B2C and C2C platforms: market position, offering flexibility and timely deliveries. Contributions: This study have identified the vital areas of SCRes significant for dealing with the post-COVID-19 situation, especially from two perspectives- product & service platforms and B2C & C2C platforms Keywords: Platform business, platform economy, supply chain resilience, pandemic, B2C, C2C.