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Analysis reveals innovative financial service models using big data and artificial intelligence in enterprises.
With the rapid development of financial technology today, financial services provided by enterprise management companies are also undergoing unprecedented changes. This article provides a detailed description of the concept, main characteristics, and core technologies of financial technology, covering the fields of big data, artificial intelligence, blockchain, and cloud computing. Analyze the current situation of financial services for enterprise management companies, mainly including traditional models, challenges, and the impact of financial technology. Based on this, we explore the innovative models of financial services driven by financial technology, mainly including customer credit evaluation and risk management with big data as the core, intelligent investment advisory and customer service with artificial intelligence as the core, cross-border payment and supply chain finance based on blockchain technology, and cloud services and cloud storage technology driven by cloud computing.
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Yi et al. (2025) studied this question.
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