An analysis of the interactivity of indicators in public management communication: a perspective based on conversation analysis

This study systematically explores the interactive function of directives in public management communication from the perspective of conversation analysis. Based on a corpus of public documents from nine local governments, KH Coder 3.0 was used to conduct high-frequency word statistics and visualization analysis, revealing the distributional characteristics and interactional significance of the three types of directives, namely, personal, temporal, and spatial directives, in the discourse structure. It is found that the use of personal indicators strengthens the identity construction and position negotiation between the two parties in communication, such as the high-frequency use of expressions such as “we” and “you”, which effectively shortens the psychological distance between the government and the public; temporal indicators are analyzed through the following expressions The time indicative word enhances the timeliness and verifiability of language expression through semantic units such as “today” and “this week”; the space indicative word builds up a sense of timeliness and verifiability with the help of expressions such as “here” and “there”. There” and other expressions to build a specific geographical image, which enhances the directionality and accessibility of the information. In addition, the study analyzes the subjectivity system in tourism public documents in the context of tourism management discourse and finds that tourism publicity discourse builds emotional resonance, strengthens discourse rhythm, and enhances persuasive power with the help of indicatives. This paper innovatively applies the interactive analysis of indicative words to the study of information transmission and identity construction in the context of public management, revealing the multiple functions of linguistic forms in governmental communication, such as cognitive regulation, emotional mobilization and trust construction, and expanding the application path of conversational analysis and discourse linguistics in the study of public governance.