Peking opera culture is an important part of Chinese culture, and its inheritance and development have always been an important issue in the country's cultural development. Peking opera cultural and creative products are the carriers of Peking opera cultural inheritance. Peking opera cultural and creative products can present Peking opera culture to the public in an intuitive and three-dimensional form. Effective development strategies can help cultural and creative products stand out in the market and ensure that products can meet the needs of the market and users. While bringing long-term benefits to the cultural industry, it can also continue the inheritance and promotion of Peking opera culture in modern times. This article takes the narrative design concept as the entry point and takes Chinese Peking opera culture as the feature to explore the development strategy of Chinese Peking opera cultural and creative products. This study is helpful to enhance the cultural influence of Peking opera and the competitiveness of Peking opera cultural products, and provides a theoretical reference for the future research on the development strategy of Peking opera cultural and creative products.
Yue et al. (Fri,) studied this question.