Political Communication Strategy Of Legislative Candidate Muhammad Afri Rizki Lubis In The 2024 Medan City Legislative Elections

This articles aims to analyze the political communication strategy of legislative candidate Muhammad Afri Rizki Lubis in the 2024 Medan City Legislative Election. This research employs qualitative research methods, using primary data collected through interviews and secondary data sourced from library resources that support the findings of this study. This research utilizes the theory of Political Communication and its conceptual framework, particularly in examining the effects of Political Communication that contributed to Muhammad Afri Rizki Lubis's re-election as a Member of the Medan City DPRD for the 2024-2029 Period. Thus, this study concludes that with the application of appropriate political communication, including political branding, political marketing, use of media, and delivery of the right message will have the effect of political communication, namely electability.