Dedi Mulyadi's Political Communication Strategy in The 2024 West Java Gubernatory Election: Analysis Through The Agenda Setting Approach

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Mulyadi's campaign successfully framed issues through an agenda-setting strategy, countering negativity.
His portrayal as compassionate was supported by positive content across social media platforms like YouTube and Facebook.
Combining traditional Sundanese culture with digital media broadened electoral reach through coalition support.
The use of cultural symbols reinforced Mulyadi's political identity and connected with voters effectively.

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Analysis finds successful integration of cultural symbols and digital media in political communication strategies.

Yunita et al. (2025) studied this question.

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