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This is a Descriptive Qualitative study.

September 10, 2025PRofesi HumasOpen Access

Dedi Mulyadi’s personal branding through “barracks” viral content

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Kang Dedi Mulyadi builds a humanist leader image, adjacent to Sundanese cultural values.
The phrase 'picked up to the barracks' symbolizes emotional closeness, enhancing his personal branding.
Descriptive qualitative method with cultural public relations approach highlights local culture in branding.
Effective integration of political and cultural communication can guide other public figures.

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Descriptive qualitative analysis of personal branding strategies in social media, indicating cultural integration.

Hidayat et al. (2025) studied this question.

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