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September 10, 2025Journal of Social Interactions and Humanities

The Effect of Persuasive Communication of Public Relations of Class I Railway Engineering Center in Medan on Public Safety Awareness and Compliance at Level Crossings in Medan City

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Authors

RRRiki RamadhanIZIskandar ZulkarnainSLSuwardi Lubis

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Overview

Quantitative analysis shows persuasive communication boosts safety awareness and compliance at level crossings in Medan City, implying effective public relations strategies matter.

Key Points

  • Persuasive communication significantly increases public safety awareness and compliance at level crossings.
  • Analysis using structural equation modeling showed a strong influence of awareness on compliance, with a mediation coefficient of 0.332.
  • The study involved 385 participants selected via purposive sampling, focusing on the impact of public relations efforts.
  • Findings suggest that effective communication strategies are vital for enhancing public safety at railway crossings.

Cite This Study

Ramadhan et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4bdahttps://doi.org/10.55927/jsih.v4i2.306
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