A Study on the Construction and Critical Analysis of the Discourse Power of Non-mainstream Groups in the Contemporary Digital Media Environment

Against the background of the socialist core values leading the development of Chinese society, society as a whole has shown a vigorous and upward trend. At the same time, however, it has been noticed that there is a small group of young people whose way of thinking and acting expresses deviation from and resistance to the “mainstream”, and who are characterized as “non-mainstream”. This project studies this kind of youth non-mainstream group with strong spontaneity, fervor and impulsiveness, and examines the discourse space between “mainstream” and “non-mainstream” groups and the ideological differences behind them from the three dimensions of space, time and value. The study examines the discourse space between “mainstream” and “non-mainstream” groups, and the ideological differences behind them. Through analyzing the generation and operation process of discourse power in digital media, we systematically explore the internal mechanism of discourse power of non-mainstream groups, and provide a theoretical basis for the regulation of discourse power of non-mainstream groups in digital media environment. Then, through questionnaires, the current situation of non-mainstream behaviors of teenagers was investigated in the field from the dimensions of life and interaction. The research found that 94.97% of the adolescents believe that digital media play a relatively important role in influencing the spread of non-mainstream culture, and the Pearson coefficient of the two is 0.637, which is moderately correlated, indicating that the two are closely connected. The diversified types and nature of non-mainstream cultural forms determine that they have a double-edged effect on the mainstream ideology, however, the negative energy of the current non-mainstream groups is greater than the positive energy, which is worth to be criticized and improved.