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September 10, 2025Journal of Commerce Management and Tourism Studies

Instagram Social Media Communication Strategy at the Ngurah Rai Special Class I Immigration Office

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Authors

NRNi Kadek Pande Ayu RatihKPKadek Dwi Cahaya PutraMWMajid Wajdi

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Overview

Descriptive qualitative analysis highlights effective social media strategies in communicating immigration services.

Key Points

  • Ngurah Rai Immigration Office effectively uses Instagram to disseminate immigration services information, creating engaging visual content.
  • Implemented strategies include the use of reels and stories, enhancing direct interaction with the public for transparent communication.
  • Qualitative research involved observations and interviews with the Immigration Information Technology team to assess communication efforts.
  • Digital literacy gaps among the public present challenges in understanding immigration policy changes and the information shared.

Cite This Study

Ratih et al. (2025) studied this question.

synapsesocial.com/papers/68c1ad5c54b1d3bfb60e568dhttps://doi.org/10.58881/jcmts.v4i2.373
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