Strategic Direction and Performance of Public Universities in Kenya

This study examines the influence of strategic direction on the performance of public universities in Kenya. Using a correlational research design, data was collected from 246 respondents (82.8% response rate) comprising management board and senate members across 18 public universities. The study investigated how key components of strategic direction—including vision adherence, strength- weakness-opportunity-threat assessment, stakeholder involvement, and strategic communication— affect university performance indicators such as research productivity, teaching quality, and institutional effectiveness. Regression analysis revealed a strong positive relationship between strategic direction and university performance (R = 0.687, R² = 0.472, β = 0.678, p < 0.001), leading to the rejection of the null hypothesis. The findings indicate that strategic direction explains 47.2% of variance in university performance, suggesting it is a critical determinant of institutional success. The study recommends implementing comprehensive stakeholder engagement frameworks and systematic weakness assessment protocols to enhance strategic planning effectiveness. These findings contribute valuable insights for university administrators and policymakers seeking to improve institutional performance through strategic leadership practices.