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This analysis reveals positive business feasibility for Phianz Cookies, highlighting profit sensitivity in the Kademangan area.
The "Phianz Cookies" cake business in Kademangan District, Probolinggo City is one of the potential culinary businesses. This study analyzes the feasibility of the business and the sensitivity of the business using primary data (owner interviews) and secondary data (literature). The research period was conducted from November to December 2024, with a cash flow analysis for 12 months The results of the study showed: NPV of IDR 10,150,000.00. Gross B/C 1.06, Net B/C 1.68, IRR 9.69% per month, Payback Period achieved in the 7th month. Sensitivity analysis revealed that profit is the most sensitive factor (27.08%), where its decline can significantly affect NPV. Thus, this business is feasible to run on the condition that it maintains or increases profits to remain sustainable.
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Pratama et al. (2025) studied this question.
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