Digital food information governance for an evolving digital world

Digital food information governance for an evolving digital world James Peach, LLM, FMCG Regulatory Specialist at NIQ Brandbank, discusses digital food information governance in today’s evolving digital landscape. To date, UK and EU food information law (1) (as it applies to distance selling) has focused on the provision of food information to consumers before purchase (2), to support informed purchasing decisions. This made sense in the relatively static world of digital technology that existed when the rules were written. Indeed, this approach still makes sense today, except it is now conceptually incomplete. The nature of how we consume digital food information has changed, and the ongoing and adaptable nature of todays’ digital food information disclosures, which persist long after purchase, would seem to merit a review of these rules.