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September 10, 2025International Journal of Research and Innovation in Social Science

A Practical Study of Typography in Cultural Brand Image Design

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Authors

GJGeJun Jie XXXiong XuanXiamen University

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Implication

This practical study explores how typography enhances cultural expression in brand design, suggesting a new integration of Chinese characters and ethnic patterns.

Key Points

Integrating Chinese characters with ethnic patterns enhances cultural expression and recognition in branding.
The study indicates advantages in cultural extraction and visual expression by using a combined design approach.
Comparative studies with design cases confirm effective audience empathy and deeper cultural communication.
Overall findings support the necessity of merging form with meaning for impactful brand typography.

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Jie et al. (2025) studied this question.

synapsesocial.com/papers/68c1ae7054b1d3bfb60e642a https://doi.org/10.47772/ijriss.2025.907000139

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Implication

This practical study explores how typography enhances cultural expression in brand design, suggesting a new integration of Chinese characters and ethnic patterns.

A Practical Study of Typography in Cultural Brand Image Design

Discussion

Member takes

Implication

Key Points

Cite This Study

A Practical Study of Typography in Cultural Brand Image Design

Discussion

Member takes

Implication

Key Points

Cite This Study

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