This systematic research synthesizes privacy strategies in AR customer service, highlighting compliance and trust.
Embodied AI avatars in augmented reality (AR) are reshaping customer service by delivering highly immersive, interactive, and data-driven experiences. However, the gathering and processing of user data—including biometrics and environmental signals—introduce significant privacy concerns. This systematic research paper synthesizes state-of-the-art literature on privacy-preserving strategies, proposes a robust methodology for architecting secure customer-facing AR systems, and contextualizes findings with case studies. The result is a holistic blueprint for balancing innovation, compliance, and customer trust.
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Prof. Johnson Lathe (2025) studied this question.
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