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Algorithmic Campaigning: Mapping the Agenda-Building Power of Political Parties on Social Media during Elections

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Political parties use social media to strategically frame important issues and influence public opinion.
The study analyzes content from over 10,000 posts to uncover patterns in narrative framing during elections.
Findings emphasize the significance of algorithmic visibility in shaping public discourse and news coverage.
Recommendations include enhancing algorithmic transparency to improve public media literacy in the digital age.

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Mixed-methods approach reveals how political parties shape public opinion via social media, suggesting algorithmic effects on discourse.

Ajay Pratap Singh (2025) studied this question.

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