Kosher food in the light of the challenges of global changes in dietary patterns

In the context of the rapidly growing global population and increasing awareness of healthy and sustainable nutrition, the need to modify the market, adjust production standards, and innovate dietary practices has become a priority for food producers. This paper focuses on the kosher market, which is rapidly expanding its extensive consumer base, and the procedures that interested food producers must fulfill when implementing kosher standards. The aim of the paper is to provide insight into the potential of kosher standards as a strategy for market dissemination and enhancing the competitiveness of food producers in the Republic of Serbia. A descriptive analysis was used to highlight the narrative surrounding the challenges of global dietary change, including plant-based and cultured meat. It is evident that kosher certification can be a sustainable strategy for overcoming current challenges in dietary practices as we know them today, emphasizing its relevance not only for consumers of Jewish origin but also for the global market, where quality and transparency prevail.