Optimization of Home Stays in Increasing Tourist Attraction in Munduk Village, Banjar District, Buleleng Regency

Homestay optimization is a fundamental strategy in increasing tourist attraction in Munduk Village, Banjar District, Buleleng Regency. The main focus of this paper is to empirically examine the influence of homestay optimization on tourist attraction, as well as explore the crucial role of the surrounding environment in increasing the satisfaction of tourists who choose homestay accommodation in Munduk Village. Munduk Village, with a stunning natural landscape and authentic local cultural richness, to realize this potential and ensure an optimal stay experience, comprehensive and planned optimization efforts are needed. The research method used is a qualitative approach with a case study design, involving data collection techniques through in-depth interviews, participatory observation, and documentation analysis. Key informants include homestay managers, tourists who have stayed overnight, and local tourism stakeholders. The collected data was analyzed descriptively to identify patterns, trends, and determinant factors that affect homestay optimization and tourist attraction. The results show that homestay optimization has a significant and positive influence on tourist attraction. Optimization aspects that have proven to be crucial include improving the quality of facilities, ensuring cleanliness and comfort, providing responsive personal services, and effective promotional strategies. The role of the environment has proven to be essential in increasing tourist satisfaction.