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September 10, 2025International Journal of Innovative Research in Science Engineering and TechnologyOpen Access

A Study on the Impact of Online and Offline Integration in Retail Marketing

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Authors

PIP.S. ImmaculateKHKonda HariniKPK. Priyadharshini

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Overview

Mixed-methods research shows customer satisfaction improves with omnichannel retailing, highlighting digital gaps.

Key Points

  • Omnichannel retailing significantly enhances customer satisfaction and decision-making behavior.
  • Younger age groups are more accepting of omnichannel experiences, showing a preference for digital interactions.
  • Key drivers of retail selection include convenience, price competitiveness, and product offerings.
  • Trust and customization are crucial for successful omnichannel strategies in developing economies.

Cite This Study

Immaculate et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc054b1d3bfb60e76fbhttps://doi.org/10.15680/ijirset.2025.1407064
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