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This is a Comparative analysis study (also classified as: Observational).

September 10, 2025Scientific HorizonsOpen Access

Marketing strategies for the development of agricultural exports of Kazakhstan in world markets: Interregional comparative analysis

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Comparative analysis reveals effective promotional tools for agricultural exports in Kazakhstan, highlighting the need for regional adaptation.

The study reveals key features of marketing strategies to enhance Kazakhstan's agricultural exports.
In 2023, Kazakhstan exported 6.5 million tonnes of wheat, constituting 3.13% of global exports.
Comparative analysis of leading exporters shows effective strategies like branding and market adaptation.
Kazakhstan's involvement in the Eurasian Economic Union has notably doubled mutual trade since 2015.

Ukubassova et al. (2025) studied this question.

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Comparative analysis reveals effective promotional tools for agricultural exports in Kazakhstan, highlighting the need for regional adaptation.