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September 10, 2025International Journal of Innovative Research in Science Engineering and TechnologyOpen Access

A Study of Assessing the Impact of Green Retailing Practice on Consumer and Purchases Intention

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Authors

MRM. Ramu GSG Sri Soundarya VUV. R. Uma

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Implication

Observational analysis showed how green retailing practices affect consumer perceptions and purchasing intentions, suggesting sustainability's crucial role in retail strategies.

Key Points

Green retailing practices significantly influence consumer perceptions and purchasing intentions.
Statistical tools like Spearman's rank correlation and the Kruskal-Wallis H test were used to analyze data patterns.
Demographic variations were examined to understand diverse consumer responses to sustainability.
Findings indicate consumers prioritize perceived quality and cost alongside sustainability efforts in their purchasing decisions.

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Ramu et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc054b1d3bfb60e7731 https://doi.org/10.15680/ijirset.2025.1407060

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Implication

Observational analysis showed how green retailing practices affect consumer perceptions and purchasing intentions, suggesting sustainability's crucial role in retail strategies.

A Study of Assessing the Impact of Green Retailing Practice on Consumer and Purchases Intention

Discussion

Member takes

Implication

Key Points

Cite This Study

A Study of Assessing the Impact of Green Retailing Practice on Consumer and Purchases Intention

Discussion

Member takes

Implication

Key Points

Cite This Study

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