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September 10, 2025International Journal of Innovative Research in Science Engineering and TechnologyOpen Access

A Study on Social Media Reviews Shaping Consumer Preference

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Authors

VJV JhansiLAL. AkshayaKCK Charuhasini

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Overview

Mixed-method analysis demonstrates how social media reviews shape consumer preferences, highlighting trust and emotional tone.

Key Points

  • Social media reviews significantly influence consumer preferences and brand perception across demographics.
  • The mixed-method approach included a survey of 500 consumers and analysis of social media content.
  • Key variables included source credibility, review valence, emotional tone, and review volume.
  • Understanding these mechanisms helps brands improve trust and enhance purchase intent among consumers.

Cite This Study

Jhansi et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc054b1d3bfb60e774ahttps://doi.org/10.15680/ijirset.2025.1407061
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