Web-based survey reveals link between content value and user satisfaction among Chinese tourists, suggesting improvements for travel brands.
Key Points
User satisfaction is significantly influenced by both functional and experiential content values during travel planning.
Functional value from practical travel information enhances user satisfaction, while experiential value from enjoyable browsing experiences also plays a crucial role.
Findings show that higher user satisfaction strongly predicts continuance intention to use the Xiaohongshu platform.
Travel brands can optimize their Xiaohongshu presence by focusing on delivering engaging and high-quality content to foster long-term user engagement.