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April 17, 2024Advances in Economics Management and Political SciencesOpen Access

The Influence of Xiaohongshu on Female Consumer s Choices

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YLYiyu Liu

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Overview

Case study explores how Xiaohongshu influences consumer decisions in females, indicating a need for authenticity.

Key Points

  • Xiaohongshu significantly impacts contemporary female consumer decisions, particularly emphasizing user-generated content.
  • The study finds that deceptive content can persuade 200 women, highlighting the need for greater advertising transparency.
  • Case study utilizing survey analysis sheds light on the influence of digital influencers on shopping decisions among users of Xiaohongshu over other platforms.  The findings suggest that enhancing information authenticity on social platforms may improve consumer trust and decision-making.

Cite This Study

Yiyu Liu (2024) studied this question.

synapsesocial.com/papers/68e6ebd7b6db643587666d07https://doi.org/10.54254/2754-1169/76/20241763
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  4. 4Xiaohongshu Platform Usage: Exploring the Impact of Content Values, User Satisfaction, and Continuance Intention Among Chinese Tourists2025 · 2 citations
  5. 5A Study on the Effect of Social Interaction Mode of Xiaohongshu on Consumption Stickiness of Generation Z— An Empirical Analysis Based on SOR Model and Social Presence Theory2026